Solving Complex Challenges Through First Principles Thinking.
Partnering with industry, social enterprises, philanthropy, and government to design strategies, strengthen systems, and build solutions that deliver lasting impact.
The First Principles Lens
At The First Principles Advisory, we work with industry, social enterprises, nonprofits, philanthropy, and government to design strategies, strengthen organizations, conduct rigorous research, and build programs that create lasting change.
Our practice is grounded in first principles: returning to the fundamental truths of a challenge, questioning assumptions, and building solutions from the ground up.
By examining how issues connect across systems and recognizing inherited power structures, we create pathways that are informed by sound analysis and can become holistically transformative.
Clarity in Complexity
We help mission-driven organizations navigate ambiguity and uncover the essential truths behind their toughest challenges. Through analytical rigor and deep collaboration, we deliver solutions rooted in evidence, shaped by lived experience, and designed for real-world implementation.
Collaboration Over Competition
In a world that often rewards speed and individual achievement, we champion depth, partnership, and collective intelligence.
Our approach centres on co-creation—combining analytical rigor with the wisdom of lived experience. We work hand-in-hand with clients and communities to develop solutions that foster new ways of seeing and understanding—building long-term capacity within organizations and across systems.
Why First Principles
We don’t apply templates. We dismantle assumptions, interrogate systems, and rebuild solutions from first principles.
Logical
Equitable
